EMiNA is the Anime and Visual Culture Society of Multimedia University (MMU). It was founded in 2001 and was first established in MMU’s Melaka campus. In 2003, EMiNA expanded to the Cyberjaya campus.

EMiNA is actually ‘ANIME’ spelled backwards, and is the acronym for the society’s founding motto ‘Exploring Magic IN Anime’. As these two things imply, EMiNA is a society that aims to explore, appreciate, and expose the wonders of Japanese animation and its impact on modern visual culture. This scope also covers manga (Japanese comics), novels, music and video games.

The society holds weekly meetings for members to enjoy anime together as well as giving them the opportunity to mingle around with people of similar interests. Its members actively discuss news, exchange anime with each other and organise various anime related events.

As a university-endorsed organisation, the committee members are made up entirely of students of Multimedia University. The administration is staffed by students from all the different faculties of study. There is virtually no divide between gender, age, ethnicity or even faith. There is but one similarity that brings them all together: their passion and love for anime.

EMiNA has hosted film festivals where theatrical anime features were screened outdoors, which was not only attended by university students but also by the common public. The society have also organised a video games carnival that seeks to promote Japanese video games across various electronic entertainment platforms including the PC, Nintendo Wii and the Playstation 2.

Other activities include trips to the Bon Odori festivals (organised by the Japan Foundation Kuala Lumpur) as well as supporting external anime activities such as Games Anime Comic Circle (otherwise known as GACC, organised by EMiNA Melaka) and the annual Comic Fiesta (organised by the non-profit Comic Fiesta Committee) by participating as committee members and volunteers.

Through our partnerships and collaborations with other clubs and organizations in the Malaysian ACG community such as the aforementioned Comic Fiesta and Macross Fans of Malaysia, EMiNA has grown to become one of the most influental and well-known student-based modern visual culture societies in Malaysia. 

We constantly strive to come up with new and innovative ways to engage the interests of members, from having our very own cosplay photoshoots, to outdoor film festivals, fansub projects and gaming carnivals. EMiNA aims to create an environment that allows its members to come together to discover, share and enjoy the magic of anime and modern visual culture.

Contact Information

Mailing Address:
EMiNA Society of Modern Visual Culture
Student Activities Division, Multimedia University,
Jalan Multimedia, 63100 Cyberjaya,
Selangor, MALAYSIA

Email: contact@eminacyber.com
Fax: +603 8312 5150